Heima® Home & Lifestyle

Heima is home.

Translating to “at home”or  “homeland” in Icelandic, Heima is a home and lifestyle store based in Manila, Philippines. 

Started by partners Bong Rojales and and Rossy Anne Yabut-Rojales, their constant search for beautiful things built a quirky design empire dating back from 2009. When you mix a well-versed marketing specialist and one of Manila’s sought after interior designers, the result is expected to be more or less in the area of awesome.

Their company is a vibrant combination of design, furniture and décor and if that’s not enough, there’re scents, music, and high quality paper too! With an online store and shops in Makati and Kapitolyo, the well-known Heima Store has a big following of design enthusiast and all those who appreciate a good multi-sensory treat.

August of 2015 marks the launch of the collaborative collection between Heima and Googly Gooeys entitled "Oh Brighter Days!"  - a creative collaboration between the two brands that are all about bright hues and personality!

The collection channels the cosmopolitan cool that's driven and curious. It showcases a flurry of bright colors, the spontaneity of brush strokes, and the occasional monochromatic wall art. From furniture to notebooks and pillows, Oh!BD has got you covered.

Heima has also extended itself to create specialty brands Paper Club, MY APT, and Design Cafe. Paper club houses a tasteful collection prints, stationary and books sourced locally and abroad. MY APT lends urban and industrial aestehtics to gentleman and bachelors all over Manila. Design Cafe is a hub in Heima Brixton that showcases local products focusing on design and aesthetics, and it is also a place for creative gatherings.

To learn more about Heima's collections, you can follow the instagram accounts @heimastore, @welovepaperclub, @thisismyapt, and @designcafeph

Heima is more than just a store, it is a philosophy for inspired living. Our brand is fueled by the passion for travel, music, and design. Advocating a lifestyle that promotes being original, standing out, and enjoying life’s whimsy, we envision everyone’s homes to be warm and welcoming. We take pride in building happy homes.

Welcome to Heima.