Who We Are


Translating to “at home” or  “homeland” in Icelandic, Heima is a home and lifestyle store based in Metro Manila, Philippines.

Started by partners Bong Rojales and and IDr. Rossy Anne Yabut Rojales, their constant search for beautiful things built a quirky design empire dating back in 2009. When you mix a well-versed marketing specialist and one of Manila’s sought after interior designers, the result is expected to be more or less in the area of awesome. Our company is a vibrant combination of design, furniture and décor and if that’s not enough, we also have Heima scents, music, and high quality paper too! With an online store and a shop in Kapitolyo, Pasig, the well-known Heima Store has a big following of design enthusiasts and all those who appreciate a good multi-sensory treat.

Heima is more than just a store, it is a philosophy for inspired living. Our brand is fuelled by our team's passion for design, travel, and music. Advocating a lifestyle that promotes being original, standing out, and enjoying life’s whimsy, we envision everyone’s homes to be warm and welcoming. We take pride in building happy homes. 

Welcome to Heima!